Ecommerce Blog

I’m excited to announce that we’ve found a new home for Plug In SEO and Plug In Speed as part of SureSwift Capital. We sold the business to them this winter, and we’ve been working behind the scenes since then to ensure a seamless transition for the Shopify merchants...

As a Shopify store owner, your most difficult task is perfecting your marketing and sales funnel to get customers to make a purchase.  This is no easy feat. In fact, the average e-commerce conversion rate hovers anywhere from 1-4 percent.   So even if you’re crushing...

With more than 820,000 active stores on Shopify alone, it is safe to say that the competition for online businesses is increasing by the day. While it’s getting easier for brands to set up an online store, it is becoming tougher for them to cut through the noise and...

When a lot of people think of ‘doing SEO’ it’s on-page SEO they’re talking about - tweaking their page titles, meta descriptions and other pieces of their shop’s code to optimize its structure for search engines. It is very important and we’re going to show you...

Let’s face it. Running a Shopify store isn’t easy. It is even more difficult if you are a one-man show and hustling your way through marketing, packaging, ensuring order delivery, and whatnot. When your store is relatively new and small, you want to have those early...

With more than 100,000 Shopify merchants onboard with Plug in SEO, we decided to dig into how the app is working in practice. You've heard a lot from us about how great our apps are, but now it's time to hear from some real-life users. We have some amazing...

What is Structured Data and why does it matter for my Shopify store? SEO isn’t the simplest of topics. It might also not be the sexiest sounding way to optimise your store. But it does work. (And 100,000 Shopify app users installing Plug in SEO must mean there's...

Let's face it, it's a very very small set of stores that have such a good blog that you want to subscribe to it and read it weekly. Most content is consumed on social media and news sites. So why bother with blogging for your Shopify store? Because it is the #1 type...

If you want to start at the very start of Search Engine Optimization, check out our beginner’s guide. Either way, you’ve probably heard there's a great deal you can do “on-page” to improve your ranking: make your pages load faster, stuff them with the perfect...